For this project my goal was to develope a label for a wine/vineyard. In groups we developed a name for are wine—Happy Juice. Individually we came up with, and executed, our own designs. Choosing hand-drawn calligraphy for my design execution, my first iterations can be seen on the right.
After sketching out hundreds of options, I finished the best using black marker, scanned them in, and brought them to life digitally in Illustrator.
Color was then selected and the application to the selected lable shape.