For this class project I had to find an existing brand and redo their self-identity. I chose to do KILZ paint their previous logo is shown on the right. I rebranded their self-identity and developed a full graphic standards manual for the company.
Sketches in the early stages of brainstorming their new self-identity. I felt their logo did not speak to the idea of paint if you did not already know the brand. My goal was to change that.
Black and white digital sketches were next at this stage in my process. I am choosing my favorite logo iterations before I execute the final logo for the new brand identity.
These are the final logos I created for the KILZ self-identity. After looking at what I made I realized the three logos made a great system of interchangeable marks for the brand. I chose to do a tint of black because their brand only has one color of paint—white.